Definition: “The reason or reasons one has for acting or behaving in a particular way”. This is possibly the most overused word when it comes to attaining goals and so I wrote the definition above. The key take- away from the definition is: You can’t be motivated without reasons. The next time you read a motivational quote, or someone tries to motivate you think or ask: “why”. Why does this or why should this motivate me? If there is no “why” then there is no real motivation. There are many coaches, self-help books and other programs out there that will have you super motivated initially, but it then quickly fades and nothing in your life changes. Why? Exactly, they didn’t give you the reasons, the why or more than likely: they didn’t provide an environment and framework for you to discover yours for yourself. I will provide motivation by us together discovering your reasons for why you want what you want. I will then give you the structure and hold you accountable for your reasons reminding you of your “why.” That is how you motivate, anything less is simply hype that will fade leaving you more discouraged than before.